If you’re in marketing at a cybersecurity company, you’ve probably wondered this.
You need clear, engaging and — above all — accurate marketing and sales materials… but the copywriters you work with never quite grasp what you do, or how it fits into the context of the broader cybersecurity industry.
They write content that reads nicely, but fails to capture what makes your products and services different… and they often need hours of “hand-holding” to get up to speed.
Of course, there are other options.
You can write everything in-house… but most marketers aren’t expert copywriters, and lack the experience and finesse to produce powerful, conversion-focused content.
You can ask your engineers and “tech guys” to write content… but it usually turns out dry and boring. It might be technically correct, but it won’t engage or convert readers.
You can pay a fortune for a marketing agency… but most of the time they still don’t get it. Agencies may hire talented writers, but often they lack technical industry understanding.
(If you doubt that, you might be surprised to know that I hear from a lot of agencies who have recently signed cybersecurity accounts, but can’t find anyone who understands the industry to work on them.)
Whichever way you slice it, you’re left with digital and print content that doesn’t get the job done.
B2B Cybersecurity Copywriting that Engages, Persuades, and Converts
My name’s Pete, I’ve been a B2B cybersecurity copywriter since 2013.
My client list includes IBM Security, HackerOne, Recorded Future, and dozens more in areas like SOAR, pentesting, threat hunting, MSS, compliance, DoS protection, anti-phishing and fraud, threat intelligence, malware analysis, attack surface management, DevSecOps, zero trust… and more.
I also have experience in many related B2B technology fields such as ITSM, IT operations, network infrastructure, IT services, software development, blockchain and cryptocurrencies, IoT, etc.
What makes me different?
Well first of all, I’ve worked almost exclusively in the cybersecurity industry for the last nine years with companies spanning every product and service category you can think of. I understand the industry and how its different segments interrelate. And, I’ve worked with cybersecurity companies of all different sizes—from industry giants to tiny MSSPs and startups—all over the world.
As a former data analyst and IT project manager, I’m not scared of complexity. I know how to turn dry data and tricky concepts into a clear, easy-to-understand narrative that engages business readers.
I also understand how B2B sales and purchasing works, and what business prospects need from vital materials like white papers, case studies, website content, and factsheets to build a business case and sign on the dotted line.
I “get” your business — and what makes you different — no matter how complex or technical it is… and I can turn that knowledge into powerful, conversion-focused content.
But look, don’t take my word for it. Here are some (completely unsolicited) testimonials from my clients:
“Pete is a phenomenal writer. He is the secret weapon behind all the demand programs that I have built at multiple companies. His cyber security expertise and understanding of the subject matter makes him a critical asset.” — Senior Director of Demand Generation, Finite State (product security automation)
“Pete is an insightful writer with an eye for detail who will amplify the voice of your brand. Pete would be an asset to any marketing team which is why I’ve referred him to multiple people in my network.” — Director of Demand Generation, Recorded Future (threat intelligence)
“Covering the cyber security space is challenging, nuanced, and requires a lot of industry knowledge. When Pete takes up a project, not only is he able to bring a strong voice that maps to our personas, but he truly understands what readers want to get out of his deliverables.” — Director of Brand, Content, and Community, Drata (compliance automation)
“Pete has all the right tools to create content that engages and excites people in the infosec community. He’s a top-notch storyteller with the practical experience needed to convey confidence and credibility in his writing.” — VP Marketing, PhishLabs (anti-phishing and fraud)
You Don’t Have to Settle for Boring or Ineffective Content
In my experience, most marketing teams at cybersecurity companies have at least one content project that’s been shelved because they can’t find anyone with the right skill set to make it a success.
… maybe it was started, but never got off the ground.
… maybe it’s just an idea waiting to be brought to life.
… maybe you want to produce something truly exciting, but you don’t know what or how.
Whatever it is — If you’re a cybersecurity company that’s ready to start producing powerful, conversion-focus sales and marketing content — get in touch today to discuss your needs.