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Professionalism Killed the Email Star

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by  Pete Hugh

I’m on dozens of email lists for B2B tech companies. Maybe even hundreds. I have to use filters to divert them into special folders, or I’d have a panic attack every time I ...

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If You Build it, They WON’T Come… Unless You Make Them

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by  Pete Hugh

“If you build it, they will come” That was the promise of content marketing, back in the beginning. And it was true… sort of. But now? Not so much. I recently spoke with ...

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How To Plan a Copywriting Project

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by  Pete Hugh

Admit it, you’ve been there. You approached a freelancer (or agency) over a newly conceived copywriting project, and you sat across the table from them. After a while, the inevitable question came. “So ...

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Become ‘The Experts’ with Content Marketing

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by  Pete Hugh

This post is adapted from a chapter of my e-book B2B Content Marketing 101: Becoming Your Customer’s Trusted Advisor. To obtain a full copy free of charge, click here. In the last post ...

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