How to build a cybersecurity content program that attracts high quality leads, expedites sales, and makes you look like a marketing Goddess (even if you feel like an imposter because you’re not a tech expert and get zero support from internal SMEs)

Pete Hugh, Cybersecurity Content Marketing Expert

If you’re a cybersecurity marketing leader and you’re sick of feeling frustrated with the quality and impact of your content program—and maybe snide comments about the “t-shirt printing department”—you might want to pay attention.

    When we joined this industry, most of us felt excited. But we quickly realized it’s not an industry you can waltz into and learn overnight. It’s big, complicated, and tough to grasp.

    And it’s highly competitive.

    Our competitors feverishly pump out blogs, ebooks, podcasts, and videos… and compete tooth and nail for SEO keywords, ad placement, social media engagement, and God knows what else.

    So we figure, if you can’t beat ‘em, join ‘em. Flooding the market with educational content will demonstrate our expertise, and customers will flock to us… right?

    Wrong. That’s not how it works.

    Most cybersecurity marketing leaders have one or more of the following challenges:

  1. They struggle to articulate the value their company or product provides without falling back on buzzwords, jargon, and other bullshit.
  2. They struggle to produce high quality content that generates qualified leads (emphasis on the qualified) and supports the sales process.
  3. They struggle to understand their customers’ true pain points, often because they lack technical expertise and receive little (if any) support from SMEs.

If you fix only these problems, you’ll dramatically improve the impact of not just your content program, but your entire marketing function.

    … you may even win friends in your sales team, because you’ll be arming them with everything they need to entice, nurture, and close new customers.

    And that’s why you might want my help. I help cybersecurity marketing leaders design, build, and grow content programs that generate high quality leads, build trust with decision makers, and contribute meaningfully to their organization’s bottom line—all without chasing dumb industry trends, wasting resources on campaigns that could never work, or waiting years for organic SEO or blogging programs to “pay off”.

    If you work with me, you’ll get a premium service from a genuine expert in cybersecurity content marketing that yields real, measurable, and verifiable results.

    But more on that in a moment.

A tale of two marketing directors

    Look, I’ve spoken to marketing leaders at major cybersecurity vendors who have discovered their sales team has deprioritized MQLs because they’re so low quality. These are companies with vast content budgets… and yet they haven’t been able to build a program that performs by any objective measure.

    If that’s not soul crushing, I don’t know what is.

    At the other end of the scale, I’ve got customers with comparatively small budgets that are absolutely flying because they’ve nailed down the fundamentals, stopped wasting resources on channels and activities that don’t perform, and built their content program with intention and direction.

    Which camp do you wanna be in?

Warning: not for the faint of heart, work shy, or intellectually dishonest

    I said you’ll get a premium service from a genuine expert… and I meant it. But my expertise doesn’t come cheap. In fact, my fees can be eye-wateringly high. You’ll need to be willing and able to invest a significant amount of budget to get my help.

    For that investment, there will be NO discounts, free advice, or other nonsense you’d expect from most claiming to be “content marketing experts”.

    There WILL be a level of cybersecurity content expertise that isn’t available anywhere else at any price. You can take that to the bank.

    You also need to understand that while my methods are direct, proven, and effective, they also require thought, hard work, and a willingness to ignore what your competitors are doing and focus on activities that yield real, measurable, and provable results.

    If that’s going to be a problem, you should walk away now.

    Once I pull back the curtain on the nonsense that goes on in the cybersecurity industry, you won’t be able to “unsee” what I show you—you’ll be seeing crappy marketing and fluffy content everywhere you go (possibly even your dreams). You’ll also have no choice but to recognize aspects of your own program that should never have seen the light of day.

    This requires character and intellectual honesty on your part. And frankly, if you don’t possess those traits, you won’t enjoy working with me very much.

    If none of that has put you off…

    … then you can learn more about working with me here.