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The Most Impactful B2B Content I’ve Ever Written

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by  Pete Hugh

One of the most common questions I get from new customers is, “What do you see working right now in my industry?” Now, of course, I can’t and won’t speak about what specific ...

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Never Look Like You’re Scraping the Barrel

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by  Pete Hugh

If you’re a regular reader of blogs, listener of podcasts, or consumer of social media, you’ll be well acquainted with one of the biggest issues of our time: barrel-scraping content. You know what ...

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Where Content Goes to Die

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by  Pete Hugh

When I speak to a prospective new customer, one of the questions I’m often asked is: “What are we doing wrong?” There are a bunch of answers to this question, of course. Some ...

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“Hey Look, a Ferret!” — and Other Ways to Get Attention

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by  Pete Hugh

Getting attention is hard. Never before in history have companies been hounded by so many marketers simultaneously. Wherever they turn — from social media to events, search engines, and email — there are ...

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Are Data-Driven Marketers REALLY Data-Driven?

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by  Pete Hugh

Just about every marketer on the planet these days claims to be “data-driven”. And that sounds like a good thing. After all, data doesn’t lie, right? Well here’s the thing. In the dim ...

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The Most Impactful B2B Content I’ve Ever Written


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Never Look Like You’re Scraping the Barrel


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Where Content Goes to Die


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“Hey Look, a Ferret!” — and Other Ways to Get Attention


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Are Data-Driven Marketers REALLY Data-Driven?


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Professionalism Killed the Email Star


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