Thinking of working with me? Here's what you need to know

If you’re a cybersecurity founder or marketing leader, and you’re struggling to get the results your company needs…

… you’re in the right place.

Maybe you’re falling short of KPIs. Maybe your leads aren’t up to scratch. And maybe your company is missing out on a ton of new business because you’re rarely on the customer’s all-important “day 1 list”.

Whatever you’re struggling with, there’s a good chance it’s at least partly caused by shaky (or non-existent) marketing foundations.

Fixing this won’t just improve the impact of your marketing program — it will change your company’s perception of marketing (no more acting like the sales team’s poor cousin) and insulate your team against lay-offs and budget cuts.

And that’s exactly what I’ll help you do.

Be warned: it takes hard work, deep thought, and more than a touch of bravery. You’ll need to be willing to to ignore what your competitors are doing while you build and consistently apply your foundations across all your marketing efforts.

If you’re up for that, I’ll tell you a bit about me.

Pete Hugh, Cybersecurity Marketing Expert

Have I really worked with 70+ cybersecurity companies?!

Seems like a lot, doesn’t it? It took over a decade, but yes.

From tool vendors to MSSPs… from just-funded startups to public companies… from household names to bleeding-edge innovators (many of which got acquired)...

…across pretty much every niche, category, and subcategory you can think of…

(All B2B though. I don’t get involved in that B2C stuff.)

I’ve helped my clients build marketing foundations — and programs — that help them generate real, provable business results.

Take note: this is not the easy path

It’s the right path, but not the easy one.

The easy path is to do exactly what all your competitors are doing: stacking strategy after strategy, campaign after campaign, initiative after initiative… all on top of shaky foundations — while accepting that they have to peddle faster and faster each year just to stay afloat.

The easy path is to keep chasing after the same short-term KPIs, running the same tired playbooks, and using automation to chase more and faster instead of dedicating yourself to more targeted and more valuable.

On the other hand, if you’re:

  • Serious about taking a first-principles approach to your marketing program
  • Ready and able to put in the hard work necessary to succeed
  • Excited about “doing marketing” that truly speaks to your customers’ needs

… then maybe we can work together.

Next Steps

If you’d like me to consider working with you, email me a comprehensive description of your current situation, needs, and worries to: pete [at] petehugh [dot] com

Please include:

  • Your name and email address
  • Your business name, address, and website address
  • A description of your marketing program and the challenges you're having
  • What exactly you're hoping to achieve, and over what timescale
  • What you'd consider to be a successful outcome of working with me
  • Your allocated budget for this project
  • Your best guess as to why you haven’t (yet) achieved the results you want
  • Anything else you think I should know

I will review your application and get back to you within a few days.

Important: if I think we may be a fit, the next step is always an initial Zoom consultation with me.

This call is $350.

You get your money back if I can't help you or we end up working together.

If that all sounds good…

… then send the email: pete [at] petehugh [dot] com