Thinking of working with me? Here's what you need to know

If you’re a cybersecurity marketing leader, and you’re struggling to meet unreasonable performance targets, help your company “stand out” in a crowded market, and reliably demonstrate real and provable ROI…

    … you’re in the right place.

    Because fixing those three problems won’t just improve the impact of your marketing program—it will change your company’s perception of marketing and insulate your team against lay-offs and budget cuts.

    And that’s exactly what I’ll help you do.

    Be warned: it takes hard work and plenty of thought and bravery. You’ll need to be willing to to ignore what your competitors are doing and focus exclusively on activities that yield real, measurable, and provable results. If that’s a problem for you, best go elsewhere.

    Otherwise, allow me to introduce myself.

    Pleasingly obsessive, blunt, and autistic, I am…

… the only cybersecurity marketing expert you’ll ever need

Pete Hugh, Cybersecurity Content Marketing Expert

    After a decade in the industry and working with more than 70 cybersecurity companies, I help my clients build marketing programs that deliver objective, measurable, and provable business results.

    But take note—I will NOT compromise on the quality of clients I accept.

    If you refuse to invest the time, hard work, and brain power necessary to build a marketing program that serves your company, your team, AND your customers, I refuse to work with you.

    Equally, if you ignore my advice and persist with the ridiculous “common wisdom” that pervades cybersecurity marketing, you’ll need to find another guide.

    As a wise man put it: “Many things are commonly thought, but perhaps not commonly thought all the way through.”

    If you’re looking for a “yes man” consultant who will nod enthusiastically and applaud your every thought and whim… well. There are plenty to choose from. Hundreds, probably.

    Equally, if you’d rather hire a nice fluffy consultant who’ll make your team feel great, put a smile on everyone’s face, and leave you with some pretty ideas—but no actual results—they’re a dime-a-dozen on social media.

     And you’d be better served by one of them.

     On the other hand, if you’re:

  • Serious about building a program that delivers genuine and provable ROI
  • Ready and able to put in the hard work necessary to succeed
  • Receptive to my quirks, blunt truthfulness, and lack of conversational grace
  • Ambitious, intellectually honest, and brave enough to do what it takes
  • Happy to invest a pretty penny to obtain my help

    … then maybe we can work together.

Next Steps

    If you’d like me to consider working with you, email me a comprehensive description of your current situation, needs, and worries to: pete [at] petehugh [dot] com

    Please include:

  • Your name and email address
  • Your business name, address, and website address
  • A description of your marketing program and the challenges you're having
  • What exactly you're hoping to achieve, and over what timescale
  • What you'd consider to be a successful outcome of working with me
  • Your allocated budget for this project
  • Your biggest worries and concerns related to your marketing, messaging, and positioning and how you think they are affecting your results
  • Anything else you think I should know

    I will review your application and get back to you within a few days.

    Important: if I think we may be a fit, the next step is always an initial Zoom consultation with me.

    This call is $350.

    You get your money back if I can't help you or we end up working together.

    If this isn't acceptable to you, save us both some time and find another consultant.

    But if nothing you’ve read has dissuaded you…

    … then send the email: pete [at] petehugh [dot] com

P.S. 

    Fair warning: my expertise and time don’t come cheap. As far as I know, I'm the most expensive marketing consultant in the cybersecurity industry.

    There’s a simple reason for this: I know what I’m worth. If you work with me, I’ll help you build a marketing program that demonstrates what YOU are worth.