Pete Hugh
Cybersecurity Copywriting
“If you build it, they will come” That was the promise of content marketing, back in the beginning. And it was true… sort of. But now? Not so much. I recently spoke with a company that wanted …
Continue Reading about If You Build it, They WON’T Come… Unless You Make Them →
Admit it, you’ve been there. You approached a freelancer (or agency) over a newly conceived copywriting project, and you sat across the table from them. After a while, the inevitable question …
This post is adapted from a chapter of my e-book B2B Content Marketing 101: Becoming Your Customer’s Trusted Advisor. To obtain a full copy free of charge, click here. In the last post we looked at …
Continue Reading about Become ‘The Experts’ with Content Marketing →
