If you’re in marketing at a B2B tech company, you’ve probably wondered this.
You need clear, engaging and — above all — accurate marketing and sales materials… but the copywriters you work with never quite grasp what you do.
They write content that reads nicely, but fails to capture what makes your products and services different… and they often need hours of “hand-holding” to get up to speed on your industry.
Of course, there are other options.
You can write everything in-house… but most marketers aren’t expert copywriters, and lack the experience and finesse to produce powerful, conversion-focused content.
You can ask your engineers and “tech guys” to write content… but it usually turns out dry and boring. It might be technically correct, but it won’t engage or convert readers.
You can pay a fortune for a marketing agency… but most of the time they still don’t get it. Agencies may hire talented writers, but often they lack technical understanding.
Whichever way you slice it, you’re left with digital and print content that doesn’t quite get the job done.
B2B Tech Copywriting that Engages, Persuades, and Converts
My name’s Pete, I’ve been a B2B technology copywriter since 2013.
My client list includes IBM, Xerox, NTT, GTT, Brightstar, and dozens more in fields like cybersecurity, ITSM, IoT, blockchain, SaaS, and IT services.
What makes me different?
As a former data analyst and IT project manager, I’m not scared of complexity. I know how to turn dry data and tricky concepts into a clear, easy-to-understand narrative that engages business readers.
I also understand how B2B sales and purchasing works, and what business prospects need from vital materials like white papers, case studies, website content, and factsheets to build a business case and sign on the dotted line.
I “get” your business — and what makes you different — no matter how complex or technical it is… and I have the copywriting chops to turn that knowledge into powerful, conversion-focused content.
And in the unlikely event that I haven’t written for your specific market before, I’ll get myself up to speed in record time.
But look, don’t take my word for it. Here are some (completely unsolicited) testimonials from my clients:
“It has been a great pleasure to work with Pete. He has delivered great work […] with high professionalism and in-depth knowledge of the subject (which was not an easy one). […] I wish there were more quality people like him on the market.” — Director of Marketing and Partnerships, IoT Company Builder
“Pete really impressed us with how quickly he ‘got’ our industry and audience. His work was high-quality, we will definitely be using him again.” — Head of Marketing, Third-Party SAP and Oracle Support Provider
“Pete has all the right tools to create content that engages and excites people in the infosec community. He’s a top-notch storyteller with the practical experience needed to convey confidence and credibility in his writing.” — VP Marketing, Cybersecurity Vendor
You Don’t Have to Settle for Boring or Ineffective Content
In my experience, most marketing teams at B2B tech companies have at least one content project that’s been shelved because they can’t find anyone with the right skill set to make it a success.
… maybe it was started, but never got off the ground.
… maybe it’s just an idea waiting to be brought to life.
… maybe you want to produce something truly exciting, but you don’t know what or how.
Whatever it is — If you’re a B2B tech company that’s ready to start producing powerful, conversion-focus sales and marketing content — get in touch today to discuss your needs.